For Investors | Ganyeh

GANYEH For Investors

What Will It Take For African Creativity To Win?

And better yet, why should anyone care? Let's take a look at the numbers. In 2024, analysts from the CrossBoundary Group estimated that the creative sector currently generates $4.2 Billion USD a year and is growing faster than other sectors. The same report forecasted that with the right investments and policies, Africa’s creative industries could generate over $20 Billion USD in annual revenue, and also create 20 Million jobs.

The key catalysts driving this growth include new monetization models, wider internet adoption, global demand for African content, and significant investments by local and international firms.

$4.2B

Estimated annual value of Africa’s creative sector today. Source: CrossBoundary Group, 2024

$11.5B

Advertising spend across Africa, with digital channels already accounting for approximately 40% of the market. Source: Brookings Institution, 2025

$20B+

Potential annual creative-sector revenue in Africa with stronger investment, infrastructure and enabling policy. CrossBoundary Group, 2024

The Problem

What Are The Obstacles?

All of these numbers sound great on paper. But when you look at what participation in the creative economy actually feels like on the ground, the story is a lot less exciting.

People are being trained, but they are not always earning.

People are gaining digital skills, but many still do not have consistent access to paid work.

Creative businesses are being started, but many do not have the infrastructure, capital or distribution needed to grow. And even when African creatives are contributing to valuable work, the money does not always reach the bottom line in a way that creates sustainable income, ownership or long-term economic participation.

That is where the urgency is.

Because while the sector grows, many of the people expected to power that growth are still trying to survive inside it. We are talking about creatives who are skilled enough to produce the work, talented enough to shape culture, and ambitious enough to build something of their own but still operating without enough access to money, markets, clients, infrastructure, or ownership.

This gap is alarming.

It costs people income.
It costs businesses growth.
It costs industries talent.
And over time, it costs African economies the opportunity to capture more of the value being created by their own people.

Africa’s creative economy does not have enough cohesive pathways for interested, emerging, and established creatives to learn, expand, and earn within and that is the problem GANYEH is interested in solving.

Product-Market Fit

How Does GANYEH Fit In?

Wwll. We're early adaptors.

We created a subsidiary that connects with every catalyst named by CrossBoundary’s 2024 analysis, before we ever laid eyes on their report.

Through Ada Creative Investment Firm, we are testing new approaches to creative compensation that move beyond the traditional one-off freelance transaction and create more meaningful ways for creatives to participate in the value they help produce.

GANYEH TV responds to the demand for African content while also building additional pathways to income through original media, production, sponsorship, licensing, distribution and intellectual property.

And finally, we are already seeing early evidence of wider internet adoption through test cohorts of our education and workforce-development programme.Our pilot data shows that 60% of participants began using the internet more frequently after the start of their cohort,

Together, our three subsidiaries allow us to participate in Africa’s largest economic shift to date.

A Case For Urgency

Why Now?

Because our work sits inside of the United Nation's Sustainable Development Goals, and they are attached a deadline.

On a panel discussion hosted by Saïd Business School (University of Oxford) entitled Impact Investing - The Next Trillion, Amie Patel stated that $4 Trillion USD is needed on an annual basis in order to cover serious ground on a global scale to meet the SDGs.

Patel went on to clarify that at the time of the panel discussion, only 8% of $1 Trillion USD is targeting the SDGs.

That brings us to the question GANYEH actually exists to investigate: Can the growing value of Africa’s creative economy be translated into sustainable income, stronger African-owned companies, meaningful employment, intellectual property ownership and long-term economic participation for the people creating that value? and more importantly Can it happen before 2030?

We believe the answer is yes.

But it would require serious, humanity-first, low-bureaucracy, funding institutions.

Funder Fit

Who Do We Want In The Room With Us?

We are building across business, media, education, workforce development and culture, which means the people who understand this opportunity best will probably be the ones who are comfortable looking at more than one kind of return.

Yes, we care about revenue.

We also care about whether people earn more, whether African-led companies become stronger, whether intellectual property stays in African hands, whether young people move from training into work, and whether the infrastructure we build can continue creating value long after a programme or grant ends.

The right partner for GANYEH will likely share a few things with us:

- A long-term interest in Africa and African-led enterprise.
- A belief that creative and cultural industries can contribute meaningfully to economic development.
- An interest in job creation, workforce development, digital inclusion, entrepreneurship or intellectual property.
- Patience for models that are being built carefully rather than forced to scale before they are ready.
- A willingness to support both commercial growth and the infrastructure required to make that growth more inclusive.

And finally, an understanding that different parts of GANYEH may require different forms of capital, from equity and strategic investment to grants, catalytic funding, sponsorship and project finance. More than money, where possible: access to markets, distribution, technical expertise, networks, research, technology or institutional relationships.

Schedule A Discovery Call