The Relationship
Before Ada Creative Investment Firm formally existed, our founder, Tejiri Jarju, supported The Budgetnista as a one-person creative production team.
The engagement required Tejiri to move across multiple creative functions at once, from visual design and store setup to content creation and campaign support.
The Challenge
Tiffany Aliche (The Budgetnista) had built a powerhouse platform in personal finance. Creating a a NYT Bestelling book and cultivating a loyal community that includes 2M+ members worldwide allowed her to gain national recognition as “America’s Favorite Financial Educator.”
With a lean team and a growing list of campaigns, her brand needed content that could inform, convert, and inspire while keeping the brand visually sharp across social posts, press tours, course materials, and revenue-generating products. My job was to bring clarity, consistency, and creative depth to a movement built on financial empowerment.
Our Strategy
Step 1: Discovery & Brainstorm
Directors, senior leadership, and the CEO identify key projects and assignments where creative and artistic elements are needed.
Step 2: Creative Input/Output
I receive all relevant information to lead the transformation of raw concepts into compelling assets in multimedia formats or by offering creative insight.
Step 3: Publish
Packed deliverables for internal and public-facing use (social platforms, preparing presentations for execs, or releasing branded materials into the world)
The Impact
- $5,000+ in first 6 months from online + offline sales
- 300+ products managed, photographed, tagged, priced, and marketed
- 4 major press features in the first 90 days of business
- 20K+ impressions from consistent storytelling and engagement
- Permanent Fashion Show Execution at Silicon Valley African Film Festival
- International exposure through the African Diaspora Network in Japan
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Helped co-founder (my mother) actualize her long-held vision of creative, dignified African representation
